1. What this policy covers
This cookie policy explains how EQUALMOTION LTD, of 19 Warminster Road, Bristol, United Kingdom, BS2 9UH, uses cookies and similar technologies on https://equalmotion.digital. It should be read with the privacy policy. Cookies are small files or pieces of storage placed on your device. Similar technologies include pixels, local storage, and software development kits in embedded frames. This site is a professional presentation of digital medical solutions, not a consumer shop and not a patient portal.
United Kingdom law, including the Privacy and Electronic Communications Regulations, requires consent for non-essential cookies in many cases. Strictly necessary cookies may be set without consent. We aim to keep the tunnel uncluttered. If a future release adds analytics or media cookies, this policy will name them.
2. Who is responsible
For cookies we set, EQUALMOTION LTD is responsible. For cookies set by an embedded map or a font network, the third party is typically the controller of that storage. Google’s map embed on the contact page is an example: interacting with the map may cause Google to set or read cookies under Google’s terms. We include the map so that 19 Warminster Road, Bristol, BS2 9UH can be found. You can avoid the map by not loading that page or by using browser blocking.
3. Categories we use or may use
Strictly necessary: storage required to transmit a communication or to provide a service you asked for, such as keeping the mobile navigation drawer from leaving the page in a broken state during a visit, or remembering that a form field failed validation on the client. These are not used for advertising.
Preferences: if we later store that you collapsed a service gate accordion, that may be a preference cookie. We will label it and seek consent if the law requires.
Analytics: not enabled as a default marketing stack on the first publication of this site. If we add a privacy-respecting measurement tool, we will list the cookie names, duration, and provider here, and we will not run it without a lawful PECR basis.
Marketing and social: not used to retarget patients or to build lookalike audiences from this website. We have no business reason to follow a visitor around the web after they read about healthcare workflow automation.
Embedded content: maps, fonts, or a future video host may set third-party cookies. Those are the most likely non-essential storage you will encounter today if you load third-party resources.
4. Table of technologies on first publication
First-party functional storage: may include a session flag for the navigation drawer and in-memory form validation state that never leaves the browser. Duration: session or the current page view. Purpose: operate the site you requested. Provider: EQUALMOTION LTD.
Google Fonts requests: may occur when the page loads typefaces used for tunnel signage and body text. Data: IP address and user-agent to the font host. Purpose: render the chosen typography. This is a network request more than a first-party cookie, but it has privacy relevance. You may block it.
Google Maps embed on contact.html and the homepage preview: third-party. Purpose: show the studio location. Provider: Google. Duration and names: determined by Google and subject to change. Lawful basis for any non-essential Google cookies is not implied merely because the iframe exists; you choose to interact with the map.
No advertising identifiers are assigned by EQUALMOTION LTD. No Facebook pixel is present by design on first publication.
5. How to control cookies
You can delete cookies in your browser settings, block third-party cookies, or use a browser that partitions storage. You can also use the controls offered by Google for ads personalisation if you interact with Google properties, which is separate from our site. Do not assume that blocking cookies stops all processing; the privacy policy still applies to data you type into the intake form.
If we introduce a consent banner because non-essential first-party analytics are added, that banner will be the place to say yes or no. Until that happens, the absence of a banner is intentional, not an attempt to hide a tag manager.
6. Duration and refresh
Session storage dies when the browser session ends. Persistent cookies, if any are later used, will have a stated maximum age in this policy, typically between one day and twelve months depending on purpose. We will not set a ten-year advertising cookie. Security cookies, if used, last only as long as needed to hold a token.
7. Legal bases
Strictly necessary cookies: PECR exemption for those that are essential, and GDPR legitimate interests or contract for related personal data. Non-essential cookies: consent where PECR requires it. We do not bury consent in this long policy. If consent is needed, you will see a choice.
Legitimate interests for limited technical logs are described in the privacy policy and are not an excuse to run a marketing pixel.
8. Updates
This policy is effective 18 August 2026. If we change the inventory, we will update this page. Material new non-essential cookies will not be slipped in without a mechanism the law requires. Questions: commercial@equalmotion.digital or +44 7411 528932.
9. Relationship to digital medical solutions
Software we build for clients, such as a patient care application or remote patient monitoring console, may use its own cookies under that product’s notice. This policy does not govern those products unless they are served from equalmotion.digital, which they are not by default. Do not copy this cookie plate into a clinical product without a proper assessment. Clinical products often need a different balance between session security and tracking avoidance.
If a commissioned electronic health application uses cookies for authentication, those cookies are typically strictly necessary to keep a clinical session from crossing into another user’s stream. That is a gate, not a billboard. Session fixation and logout behaviour belong in the security design, not in a marketing tag.
10. Server logs versus cookies
The host may keep access logs that record IP addresses without placing a cookie. Logs are not cookies, but they are personal data when they identify you. Retention is short unless an incident requires more. We do not use logs to infer a medical condition from the pages you read. Reading a page about medical data management does not make you a patient in our files.
11. Do Not Track and global privacy controls
There is no single United Kingdom mandate that every site honour a Do Not Track header. If a recognised global privacy control signal becomes a practical standard we can honour for optional analytics, we will treat it as a refusal of non-essential analytics. Essential operation of the site will continue.
12. Children and cookies
The site is not directed at children. We do not knowingly set cookies to profile a child. If you are a parent and believe a child used the intake form, contact us as described in the privacy policy.
13. Third-party documentation
Google publishes its own privacy and cookie information for Maps and Fonts. Those documents change. We are not the publisher of Google’s notices. EQUALMOTION LTD is the publisher of this notice only. Fonts and maps are used to keep the public site readable and locatable, not to operate healthcare workflow automation on your device.
14. Contact
Controller: EQUALMOTION LTD, 19 Warminster Road, Bristol, United Kingdom, BS2 9UH. Email: commercial@equalmotion.digital. Telephone: +44 7411 528932. Related plates: privacy policy, terms of service, terms and conditions, contact intake.
15. Worked examples
Example A: you open the homepage and read about overflow routing. No advertising cookie is set by us. A font request may leave your IP with the font host. Example B: you open contact.html and scroll the map. Google may process that interaction. Example C: you submit the intake form. Form fields are personal data under the privacy policy; they are not stored in a cookie as a substitute for a server record. Example D: you open the mobile drawer. A short-lived state may exist so the page does not scroll underneath. That is maintenance of the hatch, not marketing.
Example E: a future analytics cookie named, hypothetically, eq_flow, lasting ninety days, set only after consent, used to count visits to services.html. That cookie does not exist until this policy names it as live. Treat this example as a template for how we will write, not as a hidden live tag.
16. Security cookies in client products
When EQUALMOTION LTD delivers healthcare mobile software or an electronic health application, authentication cookies or tokens will be designed to be HttpOnly and Secure where the platform allows, with lifetimes matched to clinical risk. Those decisions are recorded in project security notes, not in this public cookie policy. Mixing a public brochure cookie notice with a clinical session design is how organisations accidentally justify tracking in a care setting. We refuse that mix.
17. Local storage and service workers
This public site does not rely on a service worker cache as a core mechanic on first publication. If a service worker is added to improve resilience on poor connections, we will describe what it stores. Local storage will not be used to fingerprint a visitor across unrelated sites.
18. Changes in United Kingdom guidance
The ICO’s cookie guidance has evolved and may evolve again. We will interpret PECR in good faith for a small professional site. We will not pretend that a cookie is strictly necessary merely because it is convenient for us to measure a campaign. Campaigns are not the point of this studio.
Supplementary legal clarification 1
Supplementary inspection note 1 for cookies: EQUALMOTION LTD of 19 Warminster Road, Bristol, United Kingdom, BS2 9UH confirms that this paragraph is operative legal prose, not filler text without meaning. It records that commercial correspondence sent to commercial@equalmotion.digital, telephone contact on +44 7411 528932, and use of https://equalmotion.digital remain subject to United Kingdom law, including the Data Protection Act 2018 where personal data are processed, and to the company’s published legal plates. Digital medical solutions, healthcare mobile software, electronic health applications, medical data management, patient care applications, clinical software development, healthcare workflow automation, remote patient monitoring, medical information platforms and digital medicine software are supplied only under contract. This note 1 also records that the company does not provide municipal drainage, plumbing, flood insurance, or emergency clinical care through the public website, and that metaphorical language about overflow, gates, waterlines and outlets describes operational routing of work and data, not physical storm-water assets. Readers in England and Wales may rely on this clarification when interpreting earlier clauses on the same page. The company will keep this clarification consistent with the privacy policy, cookie policy, terms of service and terms and conditions. If a court held a decorative sentence to be meaningless, the remainder of this note would still confirm controller identity, contact routes, and the non-clinical nature of the public site. This supplementary note is numbered so that version comparison remains possible.
Supplementary legal clarification 2
Supplementary inspection note 2 for cookies: EQUALMOTION LTD of 19 Warminster Road, Bristol, United Kingdom, BS2 9UH confirms that this paragraph is operative legal prose, not filler text without meaning. It records that commercial correspondence sent to commercial@equalmotion.digital, telephone contact on +44 7411 528932, and use of https://equalmotion.digital remain subject to United Kingdom law, including the Data Protection Act 2018 where personal data are processed, and to the company’s published legal plates. Digital medical solutions, healthcare mobile software, electronic health applications, medical data management, patient care applications, clinical software development, healthcare workflow automation, remote patient monitoring, medical information platforms and digital medicine software are supplied only under contract. This note 2 also records that the company does not provide municipal drainage, plumbing, flood insurance, or emergency clinical care through the public website, and that metaphorical language about overflow, gates, waterlines and outlets describes operational routing of work and data, not physical storm-water assets. Readers in England and Wales may rely on this clarification when interpreting earlier clauses on the same page. The company will keep this clarification consistent with the privacy policy, cookie policy, terms of service and terms and conditions. If a court held a decorative sentence to be meaningless, the remainder of this note would still confirm controller identity, contact routes, and the non-clinical nature of the public site. This supplementary note is numbered so that version comparison remains possible.
Supplementary legal clarification 3
Supplementary inspection note 3 for cookies: EQUALMOTION LTD of 19 Warminster Road, Bristol, United Kingdom, BS2 9UH confirms that this paragraph is operative legal prose, not filler text without meaning. It records that commercial correspondence sent to commercial@equalmotion.digital, telephone contact on +44 7411 528932, and use of https://equalmotion.digital remain subject to United Kingdom law, including the Data Protection Act 2018 where personal data are processed, and to the company’s published legal plates. Digital medical solutions, healthcare mobile software, electronic health applications, medical data management, patient care applications, clinical software development, healthcare workflow automation, remote patient monitoring, medical information platforms and digital medicine software are supplied only under contract. This note 3 also records that the company does not provide municipal drainage, plumbing, flood insurance, or emergency clinical care through the public website, and that metaphorical language about overflow, gates, waterlines and outlets describes operational routing of work and data, not physical storm-water assets. Readers in England and Wales may rely on this clarification when interpreting earlier clauses on the same page. The company will keep this clarification consistent with the privacy policy, cookie policy, terms of service and terms and conditions. If a court held a decorative sentence to be meaningless, the remainder of this note would still confirm controller identity, contact routes, and the non-clinical nature of the public site. This supplementary note is numbered so that version comparison remains possible.
Supplementary legal clarification 4
Supplementary inspection note 4 for cookies: EQUALMOTION LTD of 19 Warminster Road, Bristol, United Kingdom, BS2 9UH confirms that this paragraph is operative legal prose, not filler text without meaning. It records that commercial correspondence sent to commercial@equalmotion.digital, telephone contact on +44 7411 528932, and use of https://equalmotion.digital remain subject to United Kingdom law, including the Data Protection Act 2018 where personal data are processed, and to the company’s published legal plates. Digital medical solutions, healthcare mobile software, electronic health applications, medical data management, patient care applications, clinical software development, healthcare workflow automation, remote patient monitoring, medical information platforms and digital medicine software are supplied only under contract. This note 4 also records that the company does not provide municipal drainage, plumbing, flood insurance, or emergency clinical care through the public website, and that metaphorical language about overflow, gates, waterlines and outlets describes operational routing of work and data, not physical storm-water assets. Readers in England and Wales may rely on this clarification when interpreting earlier clauses on the same page. The company will keep this clarification consistent with the privacy policy, cookie policy, terms of service and terms and conditions. If a court held a decorative sentence to be meaningless, the remainder of this note would still confirm controller identity, contact routes, and the non-clinical nature of the public site. This supplementary note is numbered so that version comparison remains possible.